Work

Contact

Email: rebecca@rebeccaluo.com
Instagram:@beccathesun

Close.io

Inside Sales Account Executive
Converted free trial users into 550 paid customers | Closing Rate
Wrote technical tutorials for user “getting started” (how-to) guides
Conducted discovery, qualifying, and demo calls through the end-to-end high velocity sales cycle
Created sales collateral: Qualifying Script, Demo Script, Objection Management, Drip Email Sequence/Cadence, Capabilities Deck

Women in Sales Interview Series | YouTube | iTunes | Soundcloud 
Guests include: Melissa Rosenthal, Former Global VP Creative at Buzzfeed; Julianne Gsell, First SDR at Box; Catherine Stewart, Chief Business Officer at Automattic (makers of WordPress.com)
Independently hosted & produced 20 episodes
Pre-production, guest biographies & show notes | Show Notes

Product Feature Blogpost | Article

Consulting

Goalcheck.in: Go-To-Market Launch
Created sales collateral: Qualifying Script, Demo Script, Capabilities Deck, Capabilities Overview Script
Pre-MVP:
Conducted user discovery interviews
Presented findings & recommendations on narrative and brand positioning
Launch:
Created & wrote copy for landing page
Produced & narrated product launch demo video
Beta Pre-Sales:
Sales enablement, funnel strategy, and direct support to founders
Pipeline setup, accountability, and review

Brick Street Software: 3 Secrets of Multi-Channel Marketing | Presentation
Provided recommendations on sales strategy directly to CEO and Head of Marketing. BrickStreet Software is an enterprise email software provider to 3 of 5 of world’s most valuable bankbrands

In partnership with Investors Group London, founded a student consulting program and led 5 directors and 40 associates
Published and presented a report with 8 distinct and comprehensive solutions, which received exception feedback and $1,500 corporate sponsorship

Community

BEE YOU JAN 10: Womens’ Gathering | Event
Co-hosted and promoted an entrepreneurial and passion-oriented womens’ event in Mississauga, Ontario at Buka Maranga Cafe & Catering

Fundraising & Sponsorship

Independently closed a record all-time high of $65,000 in sponsorship with brands including Shopify, McKinsey, Deloitte, Microsoft, CIBC, Bell, RBC, and Xerox.
Nspire Innovation Network, Canada’s national student non-profit in business & technology

Awarded “Highest Number of Credit Cards Gifts Secured” in cold-calling
Ivey Alumni Call Centre

Libro Financial Group $1,500 sponsorship
Pre-Business Students’ Network at Western University

Praise

#GirlsClub Top 50 Sales Women to Watch in 2019 | List

Layan Kutob, Former President of Nspire Innovation Network
Rebecca is an incredible leader, and an exceptionally talented, motivated and dedicated individual who’s been driving Nspire’s business development at full force. With her boundless perseverance, commitment, resilience, and “push forward” attitude, Rebecca has built long lasting relationships and partnerships for Nspire. She’s worked closely with each and every sponsor, putting all her efforts into delivering high levels of excellence for each. With her professionalism, determination and efforts, she’s managed to raise $65,000 in sponsorship. I’ve received nothing but great feedback on her work ethics and excellence from partners and sponsors. Rebecca sees the light at the end of the tunnel and every time she hits a wall, she recovers in no time and moves on into something even bigger and more ambitious. She’s a true gem, I admire her so much, and foresee a bright future for her. I wish her all the best with her future endeavours.

Brent Allen, CFP FMA, Senior Vice-President Distribution Operations at IG Wealth Management
Rebecca was an exceptional leader and delivered excellent value to our team at Investors Group as the lead consultant for the PDPC at UWO. We challenged her team to come up tangible solutions to grow our mortgage and lending busienss by 250% over the next 3 years. The results were exceptional and the quality of the report was well beyond our expectations. Rebecca is extremely talented and would be an asset to your organization.

Education

Ivey Business School HBA, Western University
Year 1 & 2 of DAN Management and Organizational Studies, Finance module